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Future Fortified Technologies Privacy Policy

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Privacy Policy

This Future Fortified Technologies Privacy Policy (“Privacy Policy”) was last modified on August 16, 2026.

Future Fortified Technologies keeps you and your organization ready before, during, and after a crisis. Our Zero Notice Crisis Resiliency and Disaster Relief Compliance App helps you track compliance requirements, coordinate with your team, household, and emergency contacts, and respond quickly when disaster strikes. We take your privacy as seriously as you do, and we are committed to protecting it. This Privacy Policy explains our practices regarding the collection, use, disclosure, transfer, storage, and protection of personal information that is collected through our products and services, as well as your choices regarding the same.

As you review our Privacy Policy, keep in mind that it applies to Future Fortified Technologies, Inc.’s (“Future Fortified Technologies”, “we”, “our”, or “us”) website(s) (“Websites”), the Zero Notice mobile app, help center, and other associated services we provide (collectively, “Services”). It also applies to the Zero Notice App and any related software features and functionality we offer (“Products”).

Before accessing or using our Products and/or Services, please ensure that you have read this Privacy Policy and understand how we collect, store, use, and disclose your personal information as described herein. If you are using our Zero Notice App through a membership offered to you as part of an employee benefit program offered by your employer (“Employee Benefit Program Members”), then Section IV.B. Controlling Aggregate Insights of this Privacy Policy does not apply to your use of our Zero Notice App.

Table of Contents

  1. INFORMATION WE COLLECT
  2. Information You Give Us Directly
  3. Information We Collect Automatically When You Use or Interact with our Products and Services
  4. Messages and Member Content
  5. Information Provided to Us by Third Parties
  6. Information We Derive
  7. HOW WE USE YOUR INFORMATION
  8. To Provide the Future Fortified Technologies Products and Services
  9. Marketing Future Fortified Technologies Products and Services
  10. Research and Development
  11. Connecting with Social Media

III. INFORMATION WE DISCLOSE

  1. Disclosing to Other Future Fortified Technologies Users
  2. Information Posted to our Blogs, Community Forums or Other Public Websites
  3. Service Providers and Advisors
  4. Business Partners that Provide Certain Services to You
  5. Aggregate and De-Identified Insights for Business Partners
  6. Purchasers and Other Third Parties in Connection with a Business Transaction
  7. Law Enforcement, Regulators, and Other Parties for Legal Reasons
  8. YOUR CHOICES ABOUT YOUR INFORMATION
  9. Modifying, Correcting, Accessing, Opting Out, and Deleting Your Information
  10. Controlling Aggregate Insights
  11. Marketing Communications from Future Fortified Technologies
  12. Location and Movement Data Collection and Sharing in the Zero Notice App
  13. OUR POLICY TOWARDS CHILDREN & TEENS
  14. Setting up a Child Account
  15. Personal Information We Collect about Children and Teens
  16. Information Disclosures about Children and Teens
  17. Managing your Child’s Account or Information
  18. HOW WE PROTECT YOUR INFORMATION
  19. Security
  20. Accuracy and Confidentiality of Your Email Address and Password
  21. Zero Notice App Data Encryption
  22. Fraud Prevention
  23. Data Retention*

VII. ADDITIONAL STATE, COUNTRY, AND REGION-SPECIFIC PRIVACY TERMS*

  1. Additional Information for Residents of Certain U.S. States & California Notice at Collection
  2. International Transfer
  3. Individuals in Europe and Jurisdictions with Similar Legal Privacy Requirements
  4. Legal Basis for Processing
  5. Data Subject Requests
  6. Individuals in Australia

VIII. LINKS TO OTHER WEBSITES AND SERVICES

  1. CHANGES TO THIS PRIVACY POLICY
  2. CONTACT US IF YOU HAVE QUESTIONS OR CONCERNS
  3. PREVIOUS POLICY

 

1. INFORMATION WE COLLECT

The information Future Fortified Technologies collects depends on what Future Fortified Technologies Products or Services you use and how you use them.

A. Information You Give Us Directly

When you create or modify a Future Fortified Technologies (Zero Notice) account, update your preferences, activate a Product, contact us (including by social media or via our Help Center), participate in an online survey, or otherwise interact with Future Fortified Technologies’ Products and Services, we may collect a variety of information, including:

Account Information. When you create an account with us, your username, email address, real name, nicknames, date of birth, mobile phone number, password, billing address, and Products activated. You may also choose to provide a photo to associate with your Future Fortified Technologies (Zero Notice) account.

Community Information. When you create a Community in your Zero Notice App and invite a friend or family member to join your Community, we collect their name, email address, mobile phone number, and photo if one is provided. Your friend or family member may also provide us with this information directly when they invite you to join their Community.

Identity Verification. In certain circumstances, for instance, depending on the features of our Products and Services you use or based on your age and country of residence, we may take steps to verify that a parent or guardian has consented to use of the Services by a child. We work with an identity verification vendor that may collect information from or an image of a government-issued ID or an image of you (for example, a selfie), which may be used with facial recognition technology. (Note: the digital age of consent may vary by jurisdiction, and Future Fortified Technologies may adjust our parental consent process accordingly.) For more information, please click here.

Transaction Information. When you place an order for a Product or upgrade to a premium subscription, you will need to provide an email address and a first and last name. Any payment information you provide is processed by the relevant billing and/or payment processor. We may also collect information such as which version of the Product or subscription service you are using, the date and time that you activated your account, the duration of your subscription, the data related to any subscription cancellation request, and any in-app purchases you may make.

Optional Account Information. We may collect information when you customize features within our Products or Services (for example, labeling locations on your in-app map within Future Fortified Technologies, using “Loc Alert” for a household or dependent profile, or providing emergency information about a household member, dependent, or pet you track through the app, such as their height, weight, gender, ethnicity, race, medications, allergies, and medical conditions including whether the individual is special needs and the category of such special needs, or pet breed in the case of an animal). If you choose to create a pet profile, this may include the pet’s name, profile picture, breed, color, weight, gender and/or birthday.

Contest Prize and Tax Information. If you are the recipient of a contest or sweepstakes prize that requires tax reporting, we may collect identifiers associated with your government-issued documents (such as a social security number or employer identification number).

Feedback and Social Interactions with Us. We collect information when you provide Future Fortified Technologies with feedback or otherwise interact with us, such as when you leave a review on our website, comment on a blog post, or when you tag Future Fortified Technologies on a social media post.

Other Information You Provide to Us. We collect information you provide in response to surveys about our Products or Services, any information about your friends that you provide us, such as when you purchase a gift subscription, and information you provide when seeking help from us, such as your name, email address, telephone number, mailing address and records (including call recordings) and technical information related to the issues you experience.

B. Information We Collect Automatically When You Use or Interact with our Products and Services

We and our service providers may collect other information when you use our Products and Services, such as:

Device Information. This includes information about your device, hardware and software information, such as your mobile device identifiers, operating system, IP address, or browser information (including browser type and language preference), device make/model, Wi-Fi connection, battery status, and advertising identifiers.

Location and Movement Information. With your consent, we collect precise geolocation data (including GPS coordinates and latitude/longitude information) through your mobile device or our Products that transmit precise geolocation data. We also collect information about your location such as city or zip code inferred through your IP address and information through technologies like Wi-Fi and Bluetooth.

Driving Event Information and Motion Activity Information. This information includes information about how and where you are moving such as your speed, altitude, and heading, and is collected from technology embedded in your mobile device or our Products, such as gyroscope, accelerometer, compass, cellular and Bluetooth. This information indicates things like whether you (or a pet) are moving and if so, how you are moving (i.e., are you cycling, walking, running, or driving, how fast you are going, and whether you are speeding up or slowing down).

Information Collected via Tracking Technologies. When you use our Products or Services, such as using our apps, visiting our Websites, or reading our emails, we and our partners may use a variety of technologies, including cookies, web beacons, pixels, clear GIFs, log files, embedded scripts, SDKs, location-identifying technologies, or other tracking/recording tools (collectively, “Tracking Technologies”), to collect some of the information described in this section and other information about your activity on our Services, such as links you click, features you use and actions you take within our Services, whether you open emails or click on links in emails from us, information about your activity on specific pages of our Websites, such as mouse movements and keystrokes, items browsed and/or placed in your cart, and app performance data. We may combine this information with other personal information we collect about you.

C. Messages and Member Content

We collect information when you message other members of your Community through use of our Services, and any photos or videos you send via the app to other members of your Community. With your permission, we may also access your photo or camera roll on your mobile device.

D. Information Provided to Us by Third Parties

We may receive information about you from other sources. If you connect another account to your Future Fortified Technologies account, or sign in to your account using a third-party sign in service, we receive information from the companies providing you these services.

Sign in with SSO, email, Google (and Sign in with Apple). You may also register for or sign in to your Future Fortified Technologies account using your Google account (currently available on Android) or, in the future, your Apple account. If you choose to sign in with Google or Apple, we receive certain information from the identity provider that you authorize through that provider’s consent screen. For Google, this includes your unique Google user ID, email address, first name, last name, and, if available, your profile photo. We use this information to create or locate your Future Fortified Technologies account and pre-fill your profile. We do not receive access to your Gmail, Google Drive, Contacts, or any other Google services. Your phone number and date of birth (where required) are still collected directly by Future Fortified Technologies. For information on how Google or Apple handles your data during sign-in, please refer to their respective privacy policies.

For example, we may receive transaction data when you link your accounts through our business partner to enable our subscription tracker feature.

E. Information We Derive

We may also derive information or draw inferences based on the other information we collect, including precise geolocation data. For example, we may predict that you would be interested in certain offerings or send you certain reminders based on how you have previously interacted with our Services or your typical movement patterns.

II. HOW WE USE YOUR INFORMATION

We use your information to provide, maintain, and improve our Products and Services, to research and develop new products and features, and to promote our Products and Services, as further explained below.

A. To Provide the Future Fortified Technologies Products and Services

We may use information about you to:

Provide the Products and Services to you, including to record the location and movements of devices linked to our Services or to broadcast (sending and receiving) Escaped Pet Mode alerts to your Community;

Manage your account with us, including authenticating access, verifying identity, and keeping track of your preferences and choices;

Personalize your experience on our Services;

Ensure the integrity and security, and perform internal quality control and optimization of our Products and Services;

Communicate with you about your account;

As stated here, for informational, transactional, marketing and operational purposes, such as account management, customer service, system maintenance, to administer promotional sweepstakes or contests or to remind about items you browsed or left in your shopping cart;

To process applications, transactions, and payments;

To prevent potentially prohibited, harmful, or illegal activities, including to detect or prevent fraud;

Provide technical support and repair errors or bugs in our Services; and

To enforce our Terms of Service and this Privacy Policy and comply with our legal requirements.

B. Marketing Future Fortified Technologies Products and Services

Future Fortified Technologies may use your information for marketing purposes such as to send you emails, text messages, mobile or push notifications, or postal mailings, as allowed by applicable law, with personalized information about Future Fortified Technologies’ or our business partners’ products and services including special offers or features that may be of interest to you. Note: Some jurisdictions may require your consent prior to receiving promotional messages. You can opt out of these communications at any time, see below for details.

We may also use the information we collect to understand the effectiveness of our marketing campaigns. With your permission, we may also use information you provide in response to surveys about your experience with our product or services in our marketing materials.

This section does not apply to Employee Benefit Program Members.

C. Research and Development

We may use information we collect in order to:

Understand how users engage with our Products and Services, including to monitor which features are popular, metrics, and trends or to contact you to learn more about your experiences;

Conduct individual or market research and analytics;

Help us to optimally deliver our existing Products and Services;

To develop new products and services; and

For research and internal analysis.

D. Connecting with Social Media

When you choose to connect or interact with our Services through a Social Network, or if you use social features, the information provided to Future Fortified Technologies via those Social Networks or social features may be used to verify information that you have independently provided to Future Fortified Technologies and to enhance our ability to provide you with information about our business, products, and Services.

These social features are operated solely by the respective Social Networks, and their service providers, and we recommend that you carefully read their privacy policies before you decide to use them. We have no control over or access to the information collected, stored or used by such Social Networks, and the information practices of such Social Networks are not covered by this Privacy Policy.

III. INFORMATION WE DISCLOSE

We or you may disclose your information to different Future Fortified Technologies Services, our subsidiaries, and to third parties for our or their purposes as described below.

A. Disclosing to Other Future Fortified Technologies Users

Your personal information may be disclosed to other members of your Future Fortified Technologies Community, including your:

full name;

email address;

cell phone number;

precise geolocation data;

driving event data;

information about your use of our Service with members of your Community (e.g., whether you have logged in on a new device, or when your phone was in motion).

In addition, you may choose to disclose certain personal information (such as your name, information about your third-party service subscriptions, and precise geolocation data) to other members of Future Fortified Technologies if you wish to benefit from certain features, or other individuals outside of Future Fortified Technologies if you wish to benefit from certain features, like temporary location sharing. You and/or members in your Community may also choose to disclose certain information about a pet profile in your Community (such as a pet’s precise geolocation data shared through the app, or the pet’s name, profile picture, breed, color, weight, gender and/or birthday) to other members of Future Fortified Technologies (or certain other individuals outside of Future Fortified Technologies) if you wish to benefit from certain features.

Also, be aware that other members of your Community may disclose personal information you have shared with them.

If another user uploads their contact list, and you are in their contact list, we may notify that user that you are a Future Fortified Technologies member. You may opt out of being suggested to people who have your contact information.

B. Information Posted to our Blogs, Community Forums or Other Public Websites

Any information or content that you voluntarily submit, or post to our websites or blogs, community forums, or comments you post to our Facebook page (or other social media pages) will automatically be available to the public. We may publicly post your reviews and comments online on our website or mobile app or link your reviews to third-party websites.

We are not responsible for any information you choose to provide on social media pages, or for any content or communications you receive as a result of sharing such information.

To request removal of your information from our website or blogs, please contact us at [email protected].

C. Service Providers and Advisors

We may disclose your personal information to our vendors and consultants who help us provide our Services or who perform services on our behalf, such as accounting, managerial, technical, email, text, or chat services, marketing, research, or analytic services, fraud prevention, bot detection, web hosting, and to others that provide services or features to our members on our behalf.

D. Business Partners that Provide Certain Services to You

We may disclose personal information, including contact information and location and movement data (including precise geolocation data), mobile device information (such as information generated by the gyroscope and accelerometer in your device), application analytics (including IP address and device identifiers), technical and analytical data, and driving event data with business partners that provide certain features and services you or your Community elects to use through or in connection with our Products or Services, to the extent that they are available in your country or region. Some examples of these integrated services offered by our business partners include:

Crash Detection and Emergency Dispatch Services;

Roadside assistance;

Identity theft protection;

Uber account linking; and

Driving analytics services.

E. Aggregate and De-Identified Insights for Business Partners

Where permitted by applicable law and consistent with your account settings, Future Fortified Technologies provides certain business partners the right to commercialize aggregated and de-identified data to, for example, help insurers or municipal authorities understand and predict driving behavior at scale, and/or to help retailers make decisions on where to open new locations. We do not make available your contact information (e.g., your name, email, phone number) for such purposes. You may opt out of the processing of your data for those purposes by navigating to the “Traffic & Retail Insights” choice under the Privacy section within your app account settings.

This section does not apply to Employee Benefit Program Members. Employee Benefit Program Members are automatically opted out of sharing with business partners for their own use.

F. Purchasers and Other Third Parties in Connection with a Business Transaction

We may at any time buy or sell/divest the company, or any part or combination of its products, services, assets, and/or businesses. Personal information such as member names and email addresses, and other member information related to our Services will be one of the items transferred in these types of transactions. We may disclose, transfer, or assign such information during corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, or similar transactions or proceedings.

G. Law Enforcement, Regulators, and Other Parties for Legal Reasons

We may disclose personal information to third parties (including but not limited to, law enforcement, other government entities, or civil litigants) when required to do so by law or subpoena, or if we determine (in our sole discretion) that disclosure is necessary to: (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Service, this Privacy Policy, to take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our site; and/or (c) to exercise or protect the rights, property, or personal safety of Future Fortified Technologies, our employees, members or others.

IV. YOUR CHOICES ABOUT YOUR INFORMATION

We believe in transparency and providing you with the opportunity to make important decisions about how your information is used, processed, stored and shared as outlined in this Section IV (Your Choices about Your Information).

A. Modifying, Correcting, Accessing, Opting Out, and Deleting Your Information

You may correct or modify your account information or personal information (e.g. name, email address, or phone number), or change your password by logging in to the Zero Notice App or Zero Notice Command and clicking on “Settings” and then “Account.”

You may request to access or review the information we collect or disclose about you, the categories of sources of such information, the business or commercial purpose for collecting your information, and the categories of third parties with whom we disclose personal information, or request that your information be deleted by submitting a request as described below. Please note that the information provided via the in-app links described in this section does not include technical information.

In the Zero Notice App, you may:

Exercise your right to Opt in or Opt out of aggregate insights sharing with Future Fortified Technologies’ business partners as described in Section III.E above; Employee Benefit Program Members are automatically opted out of this sharing.

Request to access or delete your personal information by visiting the “Additional Data Rights” page in the Privacy section of your app account settings and selecting “Request Your Personal Information” or “Delete Your Account” to submit your request. We will process your request and send a confirmation email.

To exercise your other rights related to our Products and Services, including access rights or certain rights that may be applicable to you under the EU Data Act, please contact us as further described below with your detailed request.

You may also request the access, closure and deletion of your account by contacting us at [email protected] with your request. Please include your full name, the email address associated with your Account, and the service you are using.

B. Controlling Aggregate Insights

As described above, we provide aggregate information to select business partners for their use to, for example, help insurers or municipal authorities understand and predict driving behavior at scale, and/or to help retailers make decisions on where to open new locations. You may decline having your information aggregated and used for these purposes by navigating in the Zero Notice App to the “Traffic & Retail Insights” option under the Privacy section within your app account settings. This section does not apply to Employee Benefit Program Members. Employee Benefit Program Members are automatically opted out of sharing their personal information with business partners for their own use.

C. Marketing Communications from Future Fortified Technologies

As described above, we may send you personalized information about Future Fortified Technologies’ or our business partners’ products and services including special offers or features that may interest you by email, text messages, mobile or push notification, or postal mailing, as allowed by applicable law. You may opt-out of these marketing communications by following the unsubscribe instructions provided in those communications, and as further set forth below. Note: some jurisdictions may require your consent prior to receiving promotional messages.

Email Opt-Out. You may unsubscribe from receiving future marketing emails from us by clicking on the unsubscribe mechanism included in any marketing email you receive. We will process your request within a reasonable time after receipt and within time limits required by law.

Text Message Opt-Out.You may unsubscribe from receiving text messages by replying “STOP” “QUIT”, “END”, “REVOKE”, “OPT OUT”, “CANCEL”, or “UNSUBSCRIBE” to any message you receive. We make every effort to promptly process all unsubscribe requests.

Postal Mailings Opt-Out. If you no longer want to receive postal mailing from us you may register with the Do Not Mail service available in your country or contact our customer service team at [email protected] and ask to be added to our do not mail list.

Mobile Devices and Push Notifications. You may opt out from receiving mobile or push notifications from us by navigating to the “Settings” menu on your mobile device, clicking “Notifications” and disabling notifications from Future Fortified Technologies. Please note, this will turn off all push notifications you receive from Future Fortified Technologies, we recommend leaving your “Critical Alerts” toggled on for your safety.

Please note, if you opt out from receiving marketing communications from us, you may still receive non-marketing messages from us, including, but not limited to, messages from members of your family or friendship group who you invite to a Future Fortified Technologies Community, messages related to a feature of our Service such as when we detect a significant motor vehicle collision involving a member of your Community or if you are listed as a member’s emergency contact, messages related to your participation in a survey, and transactional messages such as purchase and billing receipts, renewal notices, and Service updates.

D. Location and Movement Data Collection and Sharing in the Zero Notice App

We collect, use, and disclose precise geolocation data, driving event, and movement data as described above. You have many options to control this data collection and sharing activity through the App Settings:

Opt out of aggregate insights sharing with business partners as described in Section III.E above; Employee Benefit Program Members are automatically opted out of this sharing;

Limit Location Sharing with Your Community(s); and

Disconnect Location Data and Movement Data in Device Settings.

If you no longer want to continue using the Products and/or Services, uninstalling the Zero Notice App and logging out from our Service will also stop us from collecting your location.

V. OUR POLICY TOWARDS CHILDREN & TEENS

Future Fortified Technologies takes special precautions to protect the privacy of our younger members. Our Services are only intended to be used by younger members with significant parental or guardian involvement, and approval where required by applicable law. Future Fortified Technologies does not knowingly collect personal information from children under 13 or under the minimum age requiring parental consent in each jurisdiction where our Services are offered (“Child” or “Children”) without obtaining the consent of a parent or guardian as required under applicable law.

If Future Fortified Technologies learns that we have inadvertently collected personal information of a child without parental consent as required by law, we will take appropriate steps to delete this information. If you are a parent or guardian and discover that your child has a registered account with our Services or is using our Products without your consent, please alert us immediately by emailing [email protected].

A. Setting up a Child Account

If a parent wishes to add a member who is a Child to our Services, we request the parent or guardian provide consent as required by applicable law. The Child will then be able to participate in most aspects of the Future Fortified Technologies Services. By enabling a Child’s use of our Products and Services, you represent and warrant to Future Fortified Technologies that you consent to such Child’s use of our Products and Services and further consent as a parent to enable and permit Future Fortified Technologies’ collection and use of the information from the Products and Services used by the Child as stated in this Privacy Policy and the Terms of Service.

B. Personal Information We Collect about Children and Teens

We take special precautions to collect only as much information as is reasonably necessary for Children and teens to use our Products and Services. We retain personal information of Children and Teens for as long as reasonably necessary to provide our Products and Services as further set forth in Section VI.E of this Privacy Policy.

C. Information Disclosures about Children and Teens

Future Fortified Technologies may disclose the personal information of Children and Teens to our service providers and our business partners that offer integrated services as described in this Privacy Policy. We do not share or sell personal information of members we know to be under 18, nor do we show ads in Child or Teen accounts. Profile and location information of Children and Teens using the Service may be shared with other members of any Community they join, and Children and Teens may exchange messages with those Community members. You are responsible for monitoring your Child or Teen’s account and location-sharing activity through our Products and Services and for blocking or permitting location-sharing features.

D. Managing your Child’s Account or Information

A parent or legal guardian may have a right to request to review or have deleted their Child’s personal information and may withdraw consent for our Products and Services to collect any further personal information from their Child. Please contact us at [email protected] to request to review and/or delete any personal information we may have collected from your Child, or to withdraw permission for Future Fortified Technologies to collect any additional information from your Child. We will require the parent or guardian to provide us with sufficient identification before providing access to such personal information or acting upon such request.

VI. HOW WE PROTECT YOUR INFORMATION

Future Fortified Technologies cares about the security of your information. The actions we take to protect your personal information are described below.

A. Security

We have implemented appropriate standards to reduce the risk of unauthorized or unlawful access of your personal information. No security system is impenetrable, and we cannot absolutely guarantee the security of our systems and your information.

We will never send you unsolicited messages or contact you by phone to request sensitive information, such as your account ID, password, payment, or national ID numbers. Please note that the e-mails and other communications you send to us are not encrypted, and we strongly advise you not to share any sensitive information through these means.

If any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify any impacted individuals and take steps in accordance with any applicable laws and regulations.

B. Accuracy and Confidentiality of Your Email Address and Password

You are responsible for maintaining the secrecy of your password and ensuring the email address associated with your account(s) is accurate. We use your email address to contact you about service updates, changes to our policies, and account activities such as requests for your information. We recommend using a strong password unique to this service. If you believe your account has been compromised, change your password immediately via the applicable app or website.

Future Fortified Technologies is not responsible for information or data transmitted to a third party as a result of a member providing an incorrect phone number or email address.

C. Zero Notice App Data Encryption

The Zero Notice App encrypts data at rest and in transit using industry-standard security protocols. We use secure servers, access controls, and monitoring to protect your account, location, and emergency-contact information from unauthorized access.

D. Fraud Prevention

To prevent the misuse of our Services by bots or other nefarious means, we use anti-bot services to ensure the integrity of our service, for more information click here.

E. Data Retention

Future Fortified Technologies retains the information we receive as described in this Privacy Policy for as long as you use our Products or Services or as otherwise necessary to fulfill the purpose(s) for which it was collected, to resolve disputes, establish legal defenses, conduct audits, pursue legitimate business interests, enforce our agreements, and to comply with applicable laws. The purposes for which we process information may dictate different retention periods for the same types of information.

VII. ADDITIONAL STATE, COUNTRY, AND REGION-SPECIFIC PRIVACY TERMS

For Employee Benefit Program Members, the below disclosures on use of personal information are subject to the prior restrictions on sharing and use of information. Employee Benefit Program Members are automatically opted out of sharing with business partners for their own use.

A. Additional Information for Residents of Certain U.S. States & California Notice at Collection

Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”), including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Montana, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia. If you reside in one of those states, this section applies to you. This section also serves as our California notice at collection.

Additional Disclosures

Above we explain how we collect, use, and disclose information about you. As required by certain State Privacy Laws, we summarize this same information below by category of personal information, category of recipient, and use.

Use and Disclosure of Personal Information for Business Purposes

Categories of Personal Information

  • Identifiers such as your name, username, account name, profile picture, mobile phone number, email address, shipping address, online identifiers, device identifiers, IP address, and cookie IDs. We also collect certain identifiers, such as email address and mobile phone number, of individuals you choose to add to your Community. If you make a pet profile, we may collect your pet’s name, profile picture, breed, color, weight, gender and/or birthday.
  • Commercial information, such as Products purchased or activated, subscriptions purchased, date and time you activated your account, duration of the subscription, data related to any subscription cancellation request, and in-app purchases. Any payment information provided is processed by the relevant billing and/or payment processor. Commercial information also includes transaction data received from our business partner at your direction to enable our subscription tracker feature.
  • Internet or Electronic Network Activity information such as information about your activity on our Services, links you click, features you use and actions you take within our Services, whether you open emails or click on links in emails from us, information about your activity on specific pages of our websites, such as mouse movements and keystrokes, items placed in your cart, app performance data, and device information such as browser type and language preferences, device make/model, and Wi-Fi connection.
  • Geolocation and movement information, including precise geolocation data (which is “sensitive” personal information under certain State Privacy Laws) as well as broad location and motion information such as altitude, heading, and speed.
  • Driving event and motion activity information collected through technology embedded in your mobile device or our Products, including gyroscope, accelerometer, compass, cellular and Bluetooth, and includes information related to your (or a pet’s) motion activity (such as cycling, walking, running, or driving) and information about your speed, acceleration, and deceleration.
  • Inferences (such as consumer preferences drawn from other information we collect).
  • Demographic information, such as your age and gender, in connection with your account setup or use of the Zero Notice App.
  • Attributes that may be considered “sensitive” under State Privacy Laws, including information about your race, ethnicity, or health conditions, if you choose to provide it in connection with certain Services we offer, such as emergency assistance.
  • Other content and information you choose to provide to us, such as customer support messages and feedback.

Categories of Recipients

  • Other members of your Future Fortified Technologies Communities.
  • Service providers and advisors, such as vendors that assist us with accounting, managerial, technical, email or chat services, marketing or analytic services, fraud prevention, bot detection, and web hosting.
  • Business partners that provide certain features and services you elect to use through or in connection with our Products or Service, such as Crash Detection and Emergency Dispatch Services, roadside assistance, identity theft protection, and driving analytics services.
  • Government agencies, regulators, and others as necessary for legal purposes.
  • Recipients in connection with business transfers.
  • Others with your consent or otherwise at your direction.

Uses of Personal Information

  • To provide the Products and Service to you, including to record the location and movements of devices linked to our Services or to broadcast (sending and receiving) Escaped Pet Mode alerts to your Community.
  • To manage your account with us, including authenticating access, verifying identity, and keeping track of your preferences and choices.
  • To personalize your experience on our Services.
  • To measure interest in Future Fortified Technologies’ Products and Services.
  • To ensure the integrity and security, and perform internal quality control and optimization, of our Products and Services.
  • To communicate with you about your Account.
  • For informational, transactional, marketing, and operational purposes, such as account management, customer service, system maintenance, and administering promotional sweepstakes or contests.
  • To process applications, transactions, and payments.
  • To prevent potentially prohibited, harmful, or illegal activities, including to detect or prevent fraud.
  • To provide technical support and repair errors or bugs in our Services.
  • To enforce our Terms of Service and this Privacy Policy and comply with our legal obligations.
  • To market Future Fortified Technologies Products and Services directly to you.
  • To understand how users engage with our Products and Services, including to monitor which features are popular, and to identify metrics and trends.
  • To conduct individual or market research and analytics.
  • To help us optimally deliver our existing Products and Services and to develop new ones.
  • For research and internal analysis.

Certain information we process is considered “sensitive” under State Privacy Laws, such as precise geolocation data, personal information of children, and, if you select to use certain features within our Products and Services, such as emergency assistance, information about health conditions and your race or ethnicity. We process such sensitive information only with your consent, or, in the case of children, with the consent of the child’s parent or legal guardian.

As described in the Information We Collect section above, we collect personal information from various sources, including directly from you, automatically when you use or interact with our Products or Services, and from third-party sources.

We retain personal information as described in the Data Retention subsection above. We maintain and use de-identified information only in a de-identified fashion, and will not attempt to re-identify such information, except as permitted by law.

Sales, Sharing, and Targeted Advertising Activities

Future Fortified Technologies does not sell or share personal information (including precise geolocation data) with third parties for cross-context behavioral or targeted advertising purposes and does not engage in activities that constitute “sales,” “sharing,” or “targeted advertising” of personal information under applicable State Privacy Laws. We do not sell sensitive personal data.

The only disclosure of aggregated, de-identified information to business partners is described in Section III.E (Aggregate and De-Identified Insights for Business Partners) above, which you may opt out of at any time through the “Traffic & Retail Insights” option in your app account settings.

Your Rights Under State Privacy Laws

Exercise Your Privacy Choices

Because we do not sell, share, or use your personal information for targeted advertising, there are no such activities to opt out of. You may still control the aggregate insights sharing described above by navigating to the “Traffic & Retail Insights” option in the Privacy section of your app account settings.

Limit Our Use of Your Sensitive Personal Information

We limit our use and disclosure of precise geolocation data, which is considered “sensitive” under certain State Privacy Laws, to the purposes described in this Privacy Policy.

Access, Correction, and Deletion

You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. If you would like to submit a request to exercise your rights, please follow the instructions set forth above.

Alternatively, you may submit a request to exercise your rights under State Privacy Laws via email by contacting us at [email protected] and including your account name and mobile telephone number as well as the consumer right you would like to exercise. To protect your privacy and security, we take reasonable steps such as verifying your email address and specific information to verify your identity and request. For faster response time, we recommend members submit all requests through the in-app Privacy settings.

Non Retaliation

We will not retaliate against you for exercising any of your privacy rights. Note that we may need certain information in order to provide our Services to you; if you ask us to delete your account, for example, we will no longer be able to provide Services to you.

Appeals

If we deny your request, you may appeal our decision by contacting us at [email protected]. If you have concerns about the result of your appeal, you may contact the attorney general in the state where you reside.

Authorized Agents

If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. Authorized agents must submit the request via email to [email protected] and include a signed letter from the Future Fortified Technologies member confirming the agent has permission to submit the request on the member’s behalf. In certain circumstances, we may need to request additional information to verify the identity of the member about whom the request is being made and/or to verify that the member has provided the authorized agent permission to submit the request. We may deny a request in the event we are not able to verify the authorized agent’s authority to act on your behalf.

If you are an authorized agent seeking to make a request on behalf of a consumer, please contact us at [email protected].

Annual Request Metrics

California law requires us to compile metrics for the previous calendar year regarding consumer requests and responses. [Placeholder: Future Fortified Technologies’ annual request metrics for the applicable calendar year will be published here, covering the number of requests received, denied, and verified/processed for Know/Access, Delete, Opt-Out, and Limit requests, along with the mean number of days to process verified requests.]

B. International Transfer

You agree that all information collected via or by Future Fortified Technologies may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States, the United Kingdom, the European Union, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. Your information may be accessible to law enforcement or other authorities pursuant to a lawful request. This may mean that your personal information will be stored in a jurisdiction that offers a level of protection that may, in certain instances, be less protective of your personal information than the jurisdiction you are typically resident in. We will implement appropriate safeguards to ensure that your personal information is treated securely and in accordance with this Privacy Policy. If you are a resident of the European Economic Area (EEA), UK, or Switzerland, we will protect your personal information when it is transferred outside your jurisdiction by implementing appropriate safeguards to protect your personal information, such as entering into appropriate data transfer agreements based on the Standard Contractual Clauses, or another lawful and approved transfer mechanism. If you wish to enquire further about the safeguards used, please contact us using the details set out at the end of this privacy notice.

Except in some cases where we may rely on an exception under the Australian Privacy Act 1988 (Cth), we will take reasonable steps to ensure that such overseas recipients do not breach the Australian Privacy Principles in the Privacy Act 1988 (Cth) in relation to such information.

C. Individuals in Europe and Jurisdictions with Similar Legal Privacy Requirements

If you are located in Europe and jurisdictions with similar legal privacy requirements, the following section applies to you. For information on the categories of recipients with whom we share personal information for business and commercial purposes, please see the tables in the U.S. section of this Privacy Policy above.

i. Legal Basis for Processing

Our legal basis for processing your personal information varies depending on the type of information we collect and the context in which we collect it as well as our records of your country of residence. Depending on where you reside, we may rely on different legal bases to process your information.

If you are a resident of the European Economic Area or in a jurisdiction where similar legal requirements may apply such as Brazil, Switzerland, and the United Kingdom, we rely on a number of legal bases to process personal information about you. We will process personal information about you where the processing is necessary for the performance of a contract with you, where we have your consent, where we have a legitimate interest to do so, and/or where we have a legal obligation to process your information. For example, we process the following categories of data (which individually or in combination with other information may constitute personal data) for the purposes described in the table below:

Category of Personal Information Why and How we Process your Information Legal Basis for Processing Identifiers such as your name, user name, account name, profile picture, mobile phone number, email address, shipping address. We also collect certain identifiers, such as email address and mobile phone number of individuals you choose to add to your Community. Device information such as online identifiers, device identifiers, IP address, and mobile device identifiers. Commercial information, such as Products purchased or activated, subscriptions purchased, date and time you activated your account, duration of the subscription, data related to any subscription cancellation request, and in-app purchases. Any financial account and card information provided is processed by the relevant billing and/or payment processor. Internet or Electronic Network Activity information such as information about your activity on our Services, links you click, features you use and actions you take within our Services, whether you open emails or click on links in emails from us, information about your activity on specific pages of our Websites, such as mouse movements and keystrokes, items placed in your cart, app performance data, and device information such as browser type and language preferences, device make/model, and Wi-Fi connection). Demographic information, such as your age and gender, in connection with your account setup or use of the Zero Notice App. Other content and information you choose to provide to us, such as customer support messages and feedback. To assist you in creating a Future Fortified Technologies (Zero Notice) account. To manage your account with us. To provide you with our Websites, Products, and Services. To improve our Websites, Products, and Services. To communicate with you about your account. To provide you with customer service support. To ensure the safety, security, and integrity of our Websites, Products, and Services, including to prevent fraud. Necessary to perform our contract with you (to manage and enable the provision of our Products and Services) Legitimate interests (to manage customer relationships and requests; to manage the safety and security of our Websites, Products, and Services; to improve our Websites, Products, and Services; to prevent fraud) Identifiers such as a cookie ID. To place cookies on your device on the web (through our cookie consent manager) Consent (where your personal data is collected through the use of non-essential cookies)

Legitimate interests, in certain circumstances where permitted by applicable law (e.g., where we use personal data collected through the use of certain analytics cookies to analyze use of our Websites, Products and Services to enable us to improve them) Identifiers such as your name, username, account name, profile picture, mobile phone number, email address, shipping address, and online identifiers. To send you marketing materials. Consent for marketing emails, where required by applicable law

Legitimate interests in certain circumstances (for example, to send marketing by email to existing customers who have purchased our Products) Attributes that may be considered “sensitive”, including information about your race, ethnicity, or health conditions, if you choose to provide it in connection with certain Services we offer, such as emergency assistance. To provide you with our Products and Services. To ensure the safety, security, and integrity of our Products and Services. Consent or performance of contract.

We will not process any such sensitive categories of personal data except where we are able to do so under applicable legislation or otherwise with your explicit consent. Geolocation and movement information, including precise geolocation data, as well as broad location and motion information such as altitude, heading, and speed. Driving event and motion activity information collected through technology embedded in your mobile device or our Products, including gyroscope, accelerometer, compass, cellular and Bluetooth, and includes information related to your (or a pet’s) motion activity (such as cycling, walking, running, or driving) and information about your speed, acceleration, and deceleration. Inferences (such as consumer preferences drawn from other information we collect). Internet or Electronic Network Activity information and Device Information described in the second column in this table. To provide you with our Products and Services. To ensure the safety, security, and integrity of our Products and Services. To personalize your experience within the Zero Notice App To conduct research and analytics Consent (where and to the extent we have requested your permission with respect to the collection or use of certain personal data)

Necessary to perform our contract with you (to enable and manage provision of our Products and Services)

Legitimate interests (for other purposes listed here where it is in our or a third party’s legitimate interests) Any of the information listed in this column in the above rows. To comply with legal process and our legal obligations To enforce our legal rights To protect the rights of third parties In connection with a business transition such as a merger, acquisition by another company, or sale of assets Compliance with a legal obligation (to comply with legal process and legal obligations)

Legitimate interests (to enforce our legal rights; to protect the rights of third parties; or in connection with a business transition)

When consent is the legal basis for our processing of your personal information, you may withdraw such consent at any time. Please see the “Your Choices About Your Information” section of this Privacy Policy.

ii. Data Subject Requests

You have the right to (1) access your personal information (2) obtain personal information you have provided to us (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer it to your chosen third party, (3) request erasure of your personal information, and (4) request correction of inaccurate personal information. In addition, you may have the right to object to certain processing or request we restrict certain processing. You may exercise these rights by following the instructions in the Your Choices About Your Information section above. Alternatively, you may submit a request to exercise your rights via email by contacting us at [email protected]. We may ask for additional information from you to clarify your request and verify that you are authorized to make your request. We will respond to requests to exercise privacy rights according to applicable laws.

If you have concerns about our processing of personal information, we encourage you to contact us in the first instance. However, if we are unable to resolve it, you have the right to lodge a complaint with your local Data Protection Authority. We are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (“FTC”), and a list of supervisory authorities in the EEA, UK, and Switzerland and their respective contact details are available behind the links below:

EEA: https://edpb.europa.eu/about-edpb/board/members_en

United Kingdom: https://ico.org.uk/global/contact-us/

Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

Alternatively, our EU and UK Representative can be reached at:

Shumaker, Loop & Kendrick, LLP

ATTN: Privacy

240 South Pineapple Avenue

Sarasota, FL 34236

United States

D. Individuals in Australia

Use and Disclosure of Personal Information

In Australia, we will only use and disclose your personal information for the purposes of marketing Future Fortified Technologies Products and Services or the services of third-party organizations as permitted by law. Your choices related to marketing communications are described in Section IV.C above.

Security Liability for Australian Members

Except to the extent liability cannot be excluded due to the operation of statute, we exclude all liability (including in negligence) for the consequences of any unauthorized access to, disclosure of, misuse of, or loss or corruption of your personal information. Nothing in this Privacy Policy restricts, excludes, or modifies, or purports to restrict, exclude or modify any statutory consumer rights under any applicable law including the Competition and Consumer Act 2010 (Cth).

VIII. LINKS TO OTHER WEBSITES AND SERVICES

Our Services may contain links to websites and services that are owned or operated by third parties. Any information that you provide on or to a third-party service, or that is collected by a third-party service, is provided directly to the owner or operator of the third-party service and is subject to the owner’s or operator’s privacy policy. Please remember that when you use a link to go from the Future Fortified Technologies Services to another website or app, or engage with a third-party service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction, on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies, and Future Fortified Technologies is not responsible for the practices employed by those apps, websites, or services, nor the information or content contained therein.

IX. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, so please review it frequently. If we are required by applicable data protection laws to give you enhanced notice or seek out consent to any such changes, we will do so. Otherwise, changes to this Privacy Policy will be effective when posted.

If you object to any of the changes to this Privacy Policy, you must cease using our Products and/or Services and may request us to erase your personal information. Any information that is collected through your use of our Products or Services is covered by the Privacy Policy in effect at the time such information is collected.

X. CONTACT US IF YOU HAVE QUESTIONS OR CONCERNS

If you have any questions about our privacy practices, this Privacy Policy, our Products, or Services, please contact us at [email protected] or by postal mail:

Future Fortified Technologies, Inc.

ATTN: Privacy

4923 W Cypress Street

Tampa, FL 33607

United States

XI. PREVIOUS POLICY

If you would like to review a prior version of this Privacy Policy, please contact us at [email protected] and we will provide the version you are requesting.